Build Your Investing Foundation Without the Hype

Most investing education sounds like a sales pitch. We're more interested in helping you understand how markets actually work, what risk really means, and how to build a strategy that matches your life. Starting September 2025 in Toronto.

Explore Our Program
Investment strategy planning session showing market analysis and portfolio diversification techniques
Financial market research and investment methodology development

We Teach Decision-Making, Not Just Formulas

Anyone can memorize terms like "diversification" or "compound interest." But knowing when to actually apply these concepts? That's where most programs fall short.

Our approach stems from years of watching people make avoidable mistakes. Not because they lacked intelligence, but because they didn't understand context. We focus on teaching you to recognize patterns in your own thinking, spot emotional triggers that lead to poor choices, and build a framework for consistent decision-making.

You'll work through real market scenarios from the past decade. Some will feel uncomfortable because you'll see how easy it is to make the wrong call when emotions run high. That's the point. Understanding your psychology matters more than memorizing stock tickers.

What We Actually Cover

Risk Assessment

Not the textbook definition, but how to evaluate what you can actually afford to lose. We'll look at your specific situation and build from there.

Portfolio Construction

How different assets interact over time. Why some combinations smooth out volatility while others amplify it. Real examples from Canadian and international markets.

Behavioral Finance

The psychological traps that catch experienced investors. Pattern recognition in your own decision-making. Building systems to counteract natural biases.

Market Structure

How exchanges work, what moves prices, and why liquidity matters more than most people realize. The mechanics behind what you see on screens.

Tax Efficiency

Canadian-specific strategies for TFSAs, RRSPs, and taxable accounts. When tax considerations should influence your decisions and when they shouldn't.

Long-Term Planning

Connecting investment decisions to actual life goals. How to adjust strategies as circumstances change. Building flexibility into your approach.

Advanced investment analysis techniques and portfolio management strategies

How Our Methodology Differs

We don't teach "strategies for beating the market" because that's not how investing works for most people. Instead, we focus on building competence in areas that actually matter.

Our curriculum developed from watching common patterns in financial decision-making. People often struggle with the same questions. When should I rebalance? How do I interpret economic news? What's the difference between volatility and actual risk?

  • Case analysis using real market events from 2015-2024
  • Group discussions where you defend investment decisions
  • Written evaluations of your own risk tolerance
  • Portfolio simulations with real-time market data
  • Individual feedback on your decision-making process

Classes run twice weekly from September through November 2025. You'll spend about six hours per week in structured learning, plus whatever time you choose for additional research.

Jasper Viklund, Investment Education Specialist at Legitimax

Jasper Viklund

Investment Education Specialist

I've spent fifteen years helping people understand markets, and the most important lesson I've learned is this: knowledge without context creates overconfidence.

Too many people memorize concepts without understanding when to apply them. They know what dollar-cost averaging means but can't explain when it's actually beneficial. They've heard about diversification but build portfolios that don't actually reduce risk.

My focus is on helping you develop practical judgment. We'll work through uncomfortable scenarios where the right answer isn't obvious. You'll learn to question your assumptions and recognize when you're operating on incomplete information.

About Our Team